SEO Services Include |
| 1- |
Initial Ranking Report |
| 2- |
Position Analysis |
| 3- |
Strategic Assessment |
| 4- |
Initial Setup |
| 5- |
Search Engine Submission |
| 6- |
Site Indexing |
| 7- |
Detailed Monthly Ranking
Report |
| 8- |
Ongoing
Optimization |
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Search Engine Optimization
Overview
Search Engine Optimization, SEO for short, is
a process whereby web pages are optimized to make them more search
engine "friendly." The SEO process is extensive and includes
comprehensive research, adding "keyword rich" meta tags to
site pages; page title, keywords and site description (seen only by the
search engines), image tags, modifications to page content the visitor
sees, to name a few.
Common Misconceptions
Many web site owners are under the impression
that submitting their sites to the search engines on a monthly basis
will yield high rankings. In most cases this is a waste of money and
will yield little results.
Timeline Required
Depending
on how well a web site ranks in terms of positioning on the major
search engines, the SEO process will yield impressive results within
3-12 months. An aggressive SEO program is a key ingredient, and should
be incorporated into the organizations overall web site marketing
strategy. Once the desired results are attained, the program should
continue indefinitely. Failure to do so will result in a drop in
overall page rankings.
Return On Investment (ROI)
Results can be achieved is as little as 3-6
months, yielding a dramatic increase of 50% or more in visitors to the
web site, which translates into increased product sales and/or leads,
and the results are 100% measurable.
SEO Program Services & Pricing
Cost for the SEO program varies depending on
the number of pages to be optimized. Our basic program includes optimizing up to 10
pages, plus a one-time setup fee. Setup fees are based on the amount of
work needed to make your web site search engine "friendly". Services to be performed on
a monthly basis include:
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SEO Services
Overview |
Web Site Ranking Report
A detailed ranking report will be provided showing the current
position(s) of your web site pages on the top 12 search engines.
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Position Analysis & Strategic
Assessment
After a thorough analysis of your web sites current positioning, a
strategic plan will be developed and the results will tell us what
page modifications are needed to yield optimal results.
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Initial Setup
Here, your existing web site pages will be modified to make them
search engine "friendly" to include the addition of
metatags (page titles, keywords and descriptions), doorway page
creation (if necessary), new sub-URL pages, page content optimization,
image tags and other modifications.
|
Search Engine
Submission
During this stage, your web site will be submitted to top search
engines like Google, Yahoo!, AOL and MSN to name a few.
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Site Indexing
As a general rule, most
search engines will index (rank) the submitted pages within 2-10
weeks, although some take longer.
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Monthly Reporting
You will be provided
with a detailed ranking report on a monthly basis. This report
shows your current page rankings including keywords associated with
those pages.
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Ongoing Optimization
Once the above cycle is complete, the monthly ranking report will
again be analyzed and additional optimization to your site pages
will be made as needed. This cycle will be repeated monthly
throughout the SEO program.
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Conclusion
An effective SEO program requires ongoing research and analysis,
page optimization, and timely reporting on a monthly basis. For
additional details please contact an e-Marketing Specialist at
info@phuketadvertising.com
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